Key Conventions

• Making the audience interested by creating suspense.
• Use short clips to create some suspense and tension.
• The trailer needs something really scary at the very end.
• Use a flash of a scary scene zoomed in, lasting only a second.
• Use creepy voices to explain information rather than writing.
• Music is very important in film trailers something very slow, monotonous or droning works well.
• Use natural phobias that people are familiar with.
• The element of surprise.